The Brand Assembly

We'll design your brand in just 60 days using the same proven strategies trusted by celebrities and billion-dollar brands, so your brand can start acting as the most valuable member of your sales team.

YOU?

Is This

You’re an early-stage entrepreneur or small business owner who wants effortless sales because you’re can attract the right buyers without you doing all the work to find them .

You want people to head to your website and just know you are for them when they see it. Not look tired, dated, and like everyone else.

You’ve been “guessing” at brand design on Canva and you’re ready for a strategic approach that’s designed to get you more sales.

You’re about to go pitch for funding, launch a new product, or go after new, bigger customers: but your business is looking like it belongs in the minor leagues.

You need expert branding support, but aren’t in a position to hire a full-time marketing and design team.

Then you need to get on the waitlist for The Brand Assembly.

JOIN OUR WAITLIST

Join our waitlist before 1/29 and get a free 1-hour call with our resident social expert to brainstorm your next month of social content on Instagram or TikTok. You’ll leave with a month’s worth of content ideas, and because she’s also our Gen Z expert, you’ll learn a thing or two about engaging Z-ers, too!

+ GROW UP

SEE

THE GLOW UP

From a stock image website to...

Increased organic traffic and time spent on site in week one

Record-breaking number of founder & LP inquiries

From zero branding to

A consumer-friendly brand that sold into 14 new vendors

$2MM in seed funding and write-ups in Time Out, Forbes

Iconography they could use on social, pitch decks, and swag

From boring stock icons to

Bespoke icons that made a boring industry accessible

Design elements that helped sell the product

Reliable conversion on inbound traffic with better design

Your brand should act as the most
valuable member of your sales team

JOIN OUR WAITLIST

Join our waitlist before 1/29 and get a free 1-hour call with our resident social expert to brainstorm your next month of social content on Instagram or TikTok. You’ll leave with a month’s worth of content ideas, and because she’s also our Gen Z expert, you’ll learn a thing or two about engaging Z-ers, too!

What to expect inside

The Brand Assembly

MONTH 1:

Onboarding + Strategy Development

We kick things off with a detailed onboarding process, diving deep into your business goals and challenges. Over the course of four weeks, we’ll work closely with you to:

Establish your brand positioning and identify your brand archetypes so your brand starts looking and talking like the most valuable salesperson on your team
Build a comprehensive brand strategy tailored to your business, setting the foundation for your brand’s growth
Create and present mood boards to give you different visual directions based on your brand strategy

By the end of Month 1, you’ll have:

- A clear, professional brand strategy and brand archetype that dictates what you message to the market  
- Your brand’s visual direction that will dictate the rest of the design process

- Us as your new best friends since we’ll be meeting with you weekly.

MONTH 2:

Brand Design

With your brand strategy locked in, we now move into brand design. Here’s how we’ll bring your brand to life this month:

You have a clear vision for how you want things to look, that’s why we’ll develop two distinct design approaches that include colors, fonts, and logo concepts for you to choose from.
You’ll pick one direction, and we’ll refine and finalize a logo and visual identity that represents your brand’s unique value.Once you select your direction, we’ll fine-tune and perfect a logo and visual identity that captures the essence of your brand’s unique value and sets you apart from the competition.
We’ll finalize your strategy document, primary and secondary logo marks, color palette, and fonts, uploading them into a brand kit.
You’ll have everything you need to confidently showcase your brand across social media, pitch decks, and any other marketing materials

You’ll walk away with:

-Your completed strategy doc
-Your primary logo mark
-Your secondary logo marks
-Your colors (CMYK + RGB)
-Your font files
-All iconography

Signs

grow up and glow up:

that your brand needs to

Everywhere your company shows up visually: including your website, social media, and pitch decks, look bland and like everyone else.

You aren’t confident that if your dream customer saw your website or social page, they’d say, “YES, that’s for me!”

You’re going after bigger and more sophisticated customers and/or investors who are expecting you to show up with something more polished than a Google Slides presentation with your logo slapped on it

You want your company visuals to do a lot of the selling for you

A big agency is too expensive, and a single Fiverr designer doesn’t bring the strategy or the caliber of work you need to be successful.

After working with us,

1.

2.

3.

4.

You’ll have all the design elements you need to build your site, your socials, your pitch decks, your business cards– and anything else you might need.

You’ll know that your brand design is based on strategy - not trends- and is optimized for your target audience to make you the easy choice.

You’ll be able to create an infinite number of consistent marketing assets for any situation and hit the mark: whether it’s an Amazon sales page or an investor pitch deck.

Your brand design will become a silent member of your sales team: converting new customers even when you’re not in the room.

PROCESS

EXPERT-DRIVEN

OUR

Is designed to determine where your company fits strategically in your category and design from there. It’s not about just choosing pretty colors and fonts.

Gives you all the tools you need to create infinite branded assets. We’re not just handing you a logo and some colors - we include the iconography, or the little designs that go with your colors, fonts, and logos.

Puts you at the center. You’re right along for the ride- we’ll never disappear into a black box and then show up with a brand you don’t recognize.

What you get in
The Brand Assembly

YOUR STRATEGY

An in depth brand guide outlining your company’s brand strategy based on the same approaches that billion dollar brands use.

You and your team and future hires will use this document to ensure all marketing decisions are clear and aligned long after we deliver your brand design.

YOUR BRAND

A professionally designed brand identity that includes your primary logo mark, your sublogo marks, colors, fonts, and iconography.

Everything is crafted to ensure your brand communicates confidently and consistently: no matter where you show up (think Instagram, web, decks, and packaging)

YOUR TOOLS

All of your brand assets will be organized and uploaded into Canva, which gives you the freedom to use them in your marketing, social media, and pitches– without needing an agency to create them for you.

What The Assembly Grads
have to say:

The Team

Brand Strategy

With over a decade of experience making and growing brands, Sonia excels in developing brand strategies that identify who you are, what problems you solve for your audience, and what makes you unique. Her expertise ensures your brand strategy is clear, impactful, and designed to give you an edge in the market.

Design

Léa is an artist-turned-graphic designer with the range to design for coffee brands, SaaS companies, celebrities, clothing companies, nonprofits, and everywhere in between. She will take your strategy, translate it into moodboards, and create a brand design that’s unique, versatile, and lasting.

How many rounds of revisions do I get?

You get one round of revisions. Of course, if your vision changes once you see things, your ideas change, or the direction shifts, we can accommodate these at an hourly design rate of $150/hour.
Why do you keep a waitlist?

We can only start a limited number of these brand projects at a given time! This helps make sure people are ready to go at the start of every BYB Bootcamp kickoff.
What happens if I don’t like the end result?

We’ve actually never had this happen. We work with you closely to make sure that you love what we produce for you and won’t stop until we do! Our process is designed to get a lot of feedback and input from you throughout the journey, so there won’t be a situation where we go away without talking to you and come back with something you hate.
Does this include web design?

No, but this can be added on if it’s something you need.
Does this include trademark searching?

No. We are not lawyers.
Will my brand follow Web Content Accessibility Guidelines?

Yes. We will make sure that all of the colors we choose pass contrast checks, and will be sure to note if certain color combinations are not going to fly with WCA Guidelines.
Why is this so expensive?

This *is* expensive relative to getting a logo on Fiverr. That’s because you’re getting top-notch brand and design expertise to create a brand that you’re not going to need to change in six months. On a cost-per-wear for your company, this is a steal.
Why is this so cheap?

This is super cheap compared to what top agencies will charge for similar work like this - think 5-10X more! We’re able to keep the price down because our process is incredibly efficient and we’ve been working together for so long, on so many brands, that we’ve got it down to a science
I’ve already got a logo I like, but I need help to build out the brand. Is this a good program for me?

Yes! If you’ve got a logo already, we’ll use your design time to build out the rest of your brand. We typically use the extra hours to develop something else you need: like business cards, merch, or customized social templates.
What if I need my brand sooner than 60 days?

We can accommodate this, but we charge a 25% rush fee on the whole project. Keep in mind that you have to stick to our client feedback deadlines in order to make this happen!

TESTIMONIALS

It’ll work for you, too.

It worked for Serena.

JOIN OUR WAITLIST

Join our waitlist before 1/29 and get a free 1-hour call with our resident social expert to brainstorm your next month of social content on Instagram or TikTok. You’ll leave with a month’s worth of content ideas, and because she’s also our Gen Z expert, you’ll learn a thing or two about engaging Z-ers, too!

Hire us - and then never hire us again - because you’ll have a clear, confident brand that will sell your company for years.

BYB Bootcamp Deliverables:

An in depth brand guide outlining your company’s brand strategy
Your company’s logo
Your company’s secondary logo
Your company’s color palette
Your company’s iconography
Your company’s fonts

Your brand should act as the most
valuable member of your sales team